Audit Pixel & Account Health
We check tracking accuracy, past campaign data, and account structure before spending a dollar on new campaigns.
SEO & Performance Marketing
Stop Boosting Posts. Start Running Campaigns With an Actual Funnel.
Boosting a post that performed well organically isn't a Facebook ads strategy — it's a $20 experiment dressed up as one. Meta ads work when they're built as a funnel: cold audiences see something that earns attention, warm audiences get retargeted with a reason to act, and every stage feeds accurate data back into targeting. Weboraz builds and runs Facebook and Instagram campaigns that way, with tracking that survives Apple's privacy changes instead of guessing.
SEO & Performance Marketing
Overview
The funnel is the strategy — most accounts skip straight to 'convert'
Most businesses running their own Meta ads make the same mistake: they launch a single campaign asking cold, unfamiliar audiences to buy or book immediately. It underperforms, they conclude "Facebook ads don't work for us," and they stop. The real issue is almost never the platform — it's a funnel with no warm-up stage and no retargeting layer catching the people who almost converted.
We build campaigns around the actual customer journey: cold audiences get creative built for attention and relevance, engaged and site-visitor audiences get retargeted with a sharper offer, and the Pixel plus Conversions API are configured so tracking holds up even with iOS privacy restrictions. Creative gets tested constantly, because on Meta, creative fatigue kills performance faster than targeting ever does.
What's Included
What's included in a Fb & Ig Ads Management engagement
Meta Pixel and Conversions API setup for tracking that survives iOS14+ and browser privacy restrictions.
Audience research and targeting strategy across interest, lookalike, and retargeting segments.
Ad creative testing across Reels, Stories, feed, and carousel formats to find what actually earns attention.
Full-funnel campaign structure — cold awareness, warm retargeting, and conversion — not one flat campaign.
Catalog and dynamic product ads for ecommerce brands running retargeting off real inventory data.
Weekly optimization based on cost-per-result trends and creative fatigue signals, not a set-and-forget campaign.
Process
How We Deliver This
Build Audience & Funnel Strategy
We define cold, warm, and retargeting audience segments and map which creative and offer belongs at each stage.
Test Creative at Scale
Multiple creative variations launch simultaneously so we find winning hooks and formats fast instead of guessing one at a time.
Optimize Spend Toward Winners
Budget shifts toward top-performing audiences and creative weekly, and fatigued ads get refreshed before performance drops.
FAQs
Fb & Ig Ads Management FAQs
Enough to exit Meta's learning phase, which generally needs about 50 conversion events per week per ad set — for most businesses that's a starting point around $1,000–$1,500/month. Below that, we'll tell you honestly if the budget is too thin to gather useful data.
It works, but only if it's set up correctly. We implement both the browser Pixel and server-side Conversions API together, which recovers a significant share of the conversion data that browser-only tracking now misses. Accounts running Pixel alone are flying partially blind.
We typically launch with 4–6 creative variations per audience to identify winners quickly, then narrow spend toward what performs. Fewer than that and you don't have enough signal to know if it's the audience or the creative that's underperforming.
Initial data within 1–2 weeks, but a funnel needs 4–6 weeks to mature — cold audiences need time to build a retargeting pool before that stage can perform. We report weekly so you're never waiting a month in the dark to see what's happening.
Ready When You Are
Ready to Get Started With Fb & Ig Ads Management?
If your Facebook ads strategy right now is "boost the post that did well," let's talk about what an actual funnel would do instead.
