Discover
We research your positioning, audience, and competitors to understand what the mark needs to communicate and differentiate against.
Creative Experience Design
A Logo That Still Works at 16 Pixels and on a Billboard
A logo has to do a strange amount of work for something so small — recognizable in a favicon, legible embroidered on a shirt, distinct enough to survive being redrawn in black and white. Weboraz designs logos through real concept exploration and iteration, not a single guess we hope you like.
Creative Experience Design
Overview
Logo design as a deliberate process, not a single design thrown at you and hoped for
A good logo mark is deceptively hard to get right, precisely because it has to be simple. We start with research into your positioning, competitors, and the impression you actually want people to walk away with, then explore multiple genuinely distinct concepts — not three variations of the same idea with different colors. From there, we refine the strongest direction through structured rounds until the mark holds up at every size and in every context it needs to survive.
The deliverable isn't just a PNG. You get a complete mark system — primary logo, alternate layouts for tight spaces, a monochrome version, a favicon-ready icon, and file formats for web, print, and merchandise — so the logo works everywhere your brand shows up, not just in the one mockup it looked good in.
What's Included
What's Included in Our Logo Design Work
Discovery and positioning research to ground the concept in what your brand actually needs to communicate.
Multiple genuinely distinct concept directions, not variations on a single idea.
Structured revision rounds to refine the chosen direction based on your feedback.
A complete mark system — primary logo, icon/favicon version, and stacked or horizontal alternates.
Monochrome and reversed (light/dark background) versions for real-world usage across contexts.
Full file delivery — vector source files, PNG, SVG, and print-ready formats — with usage notes.
Process
How We Deliver This
Concept
We design multiple distinct concept directions grounded in that research, not a single guess presented as the only option.
Refine
We narrow to the strongest direction and refine it through structured feedback rounds until it's genuinely resolved.
Finalize
We build out the full mark system and deliver every file format and version your brand will actually need to use.
FAQs
Logo Designing FAQs
Typically two to three genuinely distinct directions at the concept stage — not the same idea with the color swapped. We'd rather show you fewer, meaningfully different options than a dozen minor variations that all solve the same weak idea.
Vector source files (AI or Figma), SVG and PNG exports at multiple resolutions, a favicon-ready icon version, monochrome and reversed versions, and print-ready formats where needed — along with basic usage notes on spacing and minimum size.
This service is specifically the logo mark itself. If you need the full system around it — color palette, typography, brand voice, and guidelines — that's our Brand Identity service, and we can scope both together if you're starting from zero.
We handle both new logo design and redesigns. For an existing logo, we start by identifying what's actually not working — recognition, legibility, dated styling — and design toward a mark that keeps any earned brand equity worth keeping while fixing what isn't.
Ready When You Are
Ready to Get Started With Logo Designing?
If your current logo is a placeholder that quietly became permanent, let's design the mark your brand was actually supposed to have.
