Audit Account & Intent
We review existing campaign structure, wasted spend, and conversion tracking accuracy before touching a single bid.
SEO & Performance Marketing
Paid Search That Stops Burning Budget on Clicks That Never Convert
Google Ads is the closest thing to a direct line to people who are already looking for what you sell — which is exactly why a badly managed account is so expensive. Broad match keywords eating budget on irrelevant searches, no negative keyword list, conversion tracking that's either missing or double-counting. Weboraz manages Search, Shopping, and Display campaigns built around actual purchase intent, with reporting tied to revenue instead of vanity clicks.
SEO & Performance Marketing
Overview
Intent is the entire advantage of paid search — most accounts waste it
Search ads work because someone is actively typing what they want into the box. That's a completely different buyer than someone scrolling a social feed. But most Google Ads accounts we audit are structured like they don't know that — broad match keywords pulling in irrelevant traffic, no negative keyword hygiene, and campaigns optimized for clicks instead of the actions that actually matter to the business.
We build campaign structures around intent tiers: high-intent transactional keywords get isolated budgets and tight match types, research-stage keywords get their own campaigns with different bidding logic, and Shopping or Display gets layered in only where it earns its spend. Conversion tracking gets fixed first, because optimizing toward broken data just makes bad decisions faster.
What's Included
What's included in a Google Ads Management engagement
Campaign structure and keyword strategy across Search, Shopping, and Display, built around intent tiers.
Conversion tracking setup and validation across Google Ads, GA4, and your CRM or booking system.
Ongoing negative keyword and search term management to cut wasted spend on irrelevant queries.
Ad copy and extension testing to improve click-through rate and Quality Score, not just impressions.
Bid strategy management — Target CPA, Target ROAS, or manual — matched to your actual sales cycle.
Monthly reporting tied to cost per qualified lead or ROAS, not just clicks and impressions.
Process
How We Deliver This
Rebuild Campaign Structure
Campaigns get rebuilt or restructured around intent tiers with tightened match types and a real negative keyword foundation.
Launch & Optimize
We launch with conservative bids, gather statistically meaningful data, then optimize toward the conversion actions that matter to your business.
Scale What Converts
Budget shifts toward the campaigns and keywords proving out cost-effective conversions, and we cut what isn't earning its spend.
FAQs
Google Ads Management FAQs
It depends on your industry's cost-per-click, but most accounts need enough spend to generate statistically meaningful conversion data within a month — often starting around $1,500–$2,500/month in ad spend. We'll tell you honestly during onboarding if your budget is too thin to optimize properly rather than take it and hope.
Search ads can drive traffic immediately, but meaningful optimization needs 2–4 weeks of conversion data before bid strategies stabilize. We treat the first month as a data-gathering phase and communicate that upfront rather than promising instant ROAS.
We manage campaigns directly inside your Google Ads account, which you retain full ownership and billing access to. We handle bid strategy, budget allocation, and daily optimization; you keep visibility and control over the account at all times.
Conversions tied to actual business value: qualified leads, bookings, or purchases, measured against cost per acquisition or ROAS depending on your goals. Clicks and impressions show up in reporting for context, but they're never the metric we optimize toward.
Ready When You Are
Ready to Get Started With Google Ads Management?
If you're already running Google Ads and can't tell us your real cost per qualified lead, that's the first thing we'll fix.
