Map the Funnel
We map which channels should feed which stage of the funnel and agree with your sales team on what actually qualifies as a good lead.
SEO & Performance Marketing
One Pipeline, Every Channel — Not Five Disconnected Campaigns Guessing Separately
Most businesses run Google Ads, Facebook Ads, and a landing page as three separate projects handled by three separate people who never compare notes. Leads leak out at every handoff, nobody agrees on what a "good" lead even looks like, and the reporting is three dashboards that don't reconcile. Weboraz builds lead generation as one system — channels, landing pages, forms, and CRM routing designed around a single pipeline and a single number: cost per qualified lead.
SEO & Performance Marketing
Overview
The channels aren't the strategy. The pipeline is.
Running Google Ads well and running Facebook Ads well are both useful, but neither one is a lead generation strategy on its own — they're traffic sources feeding into whatever you've built to catch that traffic. If the landing page is generic, the form asks for too much too soon, or there's no clear path from form submission to sales follow-up, better ad performance just means more leads falling through the same cracks faster.
We design lead generation as a full system: which channels earn which stage of intent, landing pages built to convert that specific traffic instead of a one-size-fits-all page, forms scoped to what you actually need at first contact, and routing that gets qualified leads to your team fast while nurturing the rest. Every part gets measured against cost per qualified lead, not cost per click or cost per form fill.
What's Included
What's included in a Lead Generation Campaigns engagement
Cross-channel campaign strategy spanning search, social, and WhatsApp, aligned to one funnel and one goal.
Landing page design and conversion rate optimization built around each channel's specific traffic intent.
Lead capture form design and CRM or pipeline integration so leads route automatically, not manually.
Lead scoring and qualification criteria defined jointly with your sales team, not guessed at by marketing alone.
Unified reporting dashboard across all ad channels, showing cost per lead and cost per qualified lead together.
Ongoing A/B testing of offers, landing pages, and forms to keep improving conversion rate over time.
Process
How We Deliver This
Build Landing Pages & Tracking
Landing pages, forms, and conversion tracking get built or rebuilt around the specific traffic each channel sends, with CRM routing wired in.
Launch Cross-Channel Campaigns
Campaigns launch across the agreed channels together, feeding one unified pipeline instead of running as disconnected, siloed efforts.
Report on Cost Per Qualified Lead
We report against cost per qualified lead and pipeline value, not raw lead volume, and reallocate budget toward what's actually producing results.
FAQs
Lead Generation Campaigns FAQs
Running channels separately optimizes each one for its own metrics — cost per click, cost per form fill — with no shared view of which channel actually produces leads that turn into customers. This engagement builds one funnel and one reporting view across channels, so budget shifts toward whatever is producing qualified pipeline, not just whichever channel's dashboard looks best in isolation.
It depends on your industry's cost per lead, but running multiple channels well generally needs a combined ad budget starting around $2,500–$3,500/month, plus the landing page and tracking setup. Below that, we'll often recommend focusing on one channel first rather than spreading a thin budget across several.
We work with your sales team upfront to define what a qualified lead actually looks like — budget, timeline, fit — and build scoring criteria into the form and CRM routing. Reporting then tracks cost per qualified lead alongside raw volume, so a spike in cheap, unqualified leads doesn't get mistaken for a win.
We handle the integration between lead capture and your CRM or pipeline tool — routing, tagging, and notification setup — so qualified leads reach your sales team automatically. We don't run your sales process, but we make sure marketing hands off leads in a way sales can actually act on quickly.
Ready When You Are
Ready to Get Started With Lead Generation Campaigns?
If you can't currently answer "what's our cost per qualified lead" with one number, that's the gap this fixes.
